LCG Products

2011-12-30T13:10:00.000-08:00

Learn how to harness the money making power of Licensing.

My name is Rand Brenner, founder, President & CEO of Licensing Consulting Group, and I can show you how to master the “Real Money Making Secrets” of licensing. I’ve licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in licensing revenues. Once you understand the real power of licensing – what it is and how to identify and take control of million-dollar licensing opportunities, you can leverage the power of an intellectual property across a worldwide marketplace, while maintaining complete control of the intellectual property’s cash flow.

Are You Ready to Learn the “Real Money-Making Secrets" of Licensing

Nowhere else will you find this eye-opening information – this information is a result of more than twenty years experience and millions of dollars in licensing deals discovering and perfecting these methods and techniques. I’ve created a line of audio workshops for anyone – inventors, entrepreneurs, business owners and start-ups - to learn how to Harness the Money Making Power of Licensing.

You'll learn the fundamentals, practical application and inside secrets of licensing like . . .

Examples of intellectual property licensing
5 quick-start steps for using it to make money
A "can't miss" way to get started.
How to present yourself when putting license agreements together
How to start with no prior experience
Everything you need to find intellectual properties to license
License VS selling . . . The truth about both.
Exploding the education myth with IP licensing
Steps to go from zero to making money in licensing in 90 days.
Real-life insights into identifying lucrative licensing opportunity
What your first move should be once you find a product to license
The surprising reason why you don't you have to be a lawyer

... and much, much more.

FROM IP TO INCOME
Licensing Intellectual Properties

Licensing is a powerful tool for creating wealth from your intellectual property. Whether you are an inventor who wants to license out the rights, or an entrepreneur seeking to acquire the rights to an intellectual property, this introduction to the licensing process will show you inside tips, options and strategies to plan, promote, find, present, negotiate and successfully license an intellectual property.

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LICENSING LEVERAGE

The Small Business Income Accelerator

You may be interested in starting a new business, expanding an existing business (extending your territory or the nature of business) or improving the quality of the goods or services of your business and thereby its market position. In many situations, licensing of intellectual property rights is an effective tool for achieving these business goals.The strategic utilization of intellectual property can substantially enhance the business development and competitiveness of your business: from product development to product design, from service delivery to marketing, and from raising financial resources to exporting or expanding your business abroad through licensing or franchising.

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LICENSE YOUR EXPERTISE

The 90 Day Cashflow Creator

How to Unleash the Money Making Power of Your Professional Expertise in 90 Days or Less

If you are a Consultant, Coach, Speaker, Author, Trainer or other service based business professional, you can license your Professional Expertise and create a mechanism to generate more money and take your expertise to a far wider audience than you can ever achieve single handed, with the added benefit of your businesses gaining recognition and publicity. You get to build relationship with hundreds or even thousands people you'd never meet. And that's how businesses go BIG!

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LICENSING MASTERY

WEALTH CREATION SYSTEM

The Licensing Mastery Wealth Creation System shows you how to create enormous wealth by controlling the money making power of intellectual properties. This intensive workshop will teach you the methods, systems and processes to accelerate the cash flow generating power of intellectual property and transform it into $25,000, $50,000, $100,000 and higher licensing deals.

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UNIVERSITY IP:

The Billion Dollar Startup Secret

Universities often have innovative individuals performing cutting edge research and pioneering the development of new ingenious technologies. As a result, many universities hold core patents and fundamental knowhow for breakthrough technologies. And it’s a virtual goldmine of commercial ready technologies and products just waiting for a startup company to license.

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2010-09-20T14:46:00.000-07:00

Niche Markets are the "new" mass markets. Whether an intellectual property is defined for a single age group, specific audience or alternative lifestyle, “niche” markets are rapidly evolving and creating lucrative multi-billion dollar opportunities for licensing.

Today there are overwhelming niche licensing opportunities that did not exist a little more than a decade ago. Learn how to use licensing to tap into these markets. This 4 1/2 hour audio seminar covers 9 niche markets including:

Apparel - Combining creativity with new technologies, this niche market covers the gamut from fashion driven designs to gadget gear.
Art - A growing multi-billion dollar market that is timeless, targets a variety of specific niches, and offers a year-round profit potential.
Autos - The energy crisis and the worldwide push to “go green” is driving the demand for innovative technologies and products.
Brands - This market has expanded beyond the traditional trademarks into many well know “personality” brands such as Trump and Newman.
Entertainment - A breadth of licensing opportunities in comic books, TV shows, blockbuster movies, video games and online content.
Online & Interactive - New technologies are driving this market, opening new distribution channels for entertainment, publishing, and gaming.
Pets - One of the fastest growing niche markets offers big licensing opportunities in both consumer and pet products.
Publishing - The internet has created new opportunities for licensing and distribution of everything from hardcover to audio books.
Sports - The growing popularity and exposure of leagues and events from around the world are creating an increasing array of licensing opportunities.

Price: $179.00

Includes: 4 Audio CD's
Delivery: Ship or Download

2010-09-20T14:14:00.000-07:00

From IP to Income:
Licensing Intellectual Properties

Price: $99
Includes: 2 Audio CD's and Audio Presentation Workbook

Delivery: Download or CD's and Printed Books

CD's & Printed Books

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Part 1: Getting Started On An Action Plan That’s Right For You, Developing an Intellectual Property Mindset, and finding resources without financing.

One of the most powerful tools for leveraging income and creating multiple revenue streams is by licensing intellectual properties. An intellectual property is an innovative product or service you’ve created that you can license out to third parties to generate income for yourself.

Obviously, one of the first steps in the process of licensing an IP is obtaining a patent, and in some cases a trademark as well. But you need to know that once you obtain one, your IP will become public information. And although having a legally protected invention does give you protection, it’s not going to stop someone from figuring out a way to use your IP. So you need to have an action plan in place before you do anything else. And in this presentation, you’ll hear how to develop one.

Key Aspects for Developing Your Action Plan

How to an “intellectual-property mindset” by noticing the innovations, technologies and products that surround you every day – and how to know where your invention will fit in
Sound marketing principles you need to know in order to make the most money off your intellectual property
Lucrative opportunities to consider for your IP
Why you should think beyond the United States when considering the value of your IP, and the top 5 global markets for consumers
Why you need to be able to demonstrate the marketability of your IP, and how to begin doing that
How licensing your IP is also a powerful tool for bringing in resources to make, market, sell and expand on your IP without the need for additional financing

Part 2: How To Find Licensees, Shortcuts to Testing the Market, and Creating a “Show Me The Money” Presentation And Negotiate The Terms Of Your Agreement

Companies don’t license ideas; they license money. So in order to find successful licensees for your IP, you’ll need to show them how your IP fits in with their business and why it’s worth their time.

To do that, you have to know some numbers about cost, pricing and profit margins. Although this requires a little research on your part, it can easily be done on the Internet or at your local library. And in the first half of Part Two, you’ll hear how to find out what the marketability of your IP is and how to showcase that value in a presentation to potential licensees.

Key Points About Presenting Your IP

Why identifying what kind of IP you have – benefits vs. solutions, needs vs. wants, cost vs. profitability, and commodity vs. innovation – will determine what kind of licensee to go after and how
How to “seed the market” by testing your IP to demonstrate real-world success and ways to gather quantitative data
All about the sell sheets, prototypes, and other tangibles you’ll need to bring to a presentation
Some examples of what I've done in the past to demonstrate how an IP can be applied to a potential licensee’s existing products to “show them the money”
The exact criteria that makes up a good presentation

Once you’ve had a successful presentation and a company is interested, then you’ll both enter into negotiations to determine the licensing agreement itself. And in the second half of Part Two, you’ll hear how a licensing agreement is usually structured, the steps that both parties take to reach an agreement, and the key terms and conditions to know.

Key Points on Negotiating a Licensing Agreement

How your research and hard work will pay off in the negotiating process
Why you’ll want a win-win agreement that makes for a long-term collaborative relationship – and how to do that without being a doormat
The flexible points of a licensing agreement, determining how hands-off you want to be, and why a bad deal is worse than no deal at all
All about royalties, the myths surrounding them, and specific amounts you can expect to receive
Includes several licensing agreements that can be customized for your specific licensing activities

Once you understand how to Harness the Money Making Power of Licensing, you can create enormous wealth by controlling the cash flow generated from your invention.

Here's what's included:

The Audio Presentation Workbook packed with helpful information including the 3 Key Components of the Licensing Process, 10 Strategic Licensing Opportunities, Developing a Licensing Strategy, How to Make Your IP Licensable, 3 Step Formula for Structuring Royalty Payments, 9 Tips for a Successful Negotiation and Key Business Terms for a Licensing Agreement.
2 Audio CD's with a 90 minute presentation that will introduce you to the strategies, techniques and tools of the licensing process and how you can use these to successfully license your IP.

2010-09-20T11:05:00.000-07:00

LICENSING LEVERAGE -

The Small Business Income Accelerator

Price: $249

Includes: 2 hour audio seminar
               51 Page Audio Workshop Transcribed Book
               12 Page Reference Notes Workbook
               57 Page Resource Guide with Sample Licensing Agreements

Delivery: Ship or Download

CD's & Printed Books

Download

A two hour strategic focus on how to leverage your core business assets through licensing.

You may be interested in starting a new business, expanding an existing business (extending your territory or the nature of business) or improving the quality of the goods or services of your business and thereby its market position. In many situations, licensing of intellectual property rights is an effective tool for achieving these business goals.The strategic utilization of intellectual property can substantially enhance the business development and competitiveness of your business: from product development to product design, from service delivery to marketing, and from raising financial resources to exporting or expanding your business abroad through licensing or franchising.

Developing a Licensing Accelerator Strategy

Many small to mid-size business owners don’t realize they have intellectual property they can leverage. But logos, trademarks, products, processes, and services are all examples of possible intellectual properties you may already own.

Licensing this property to other companies will help you reach different markets and territories with little effort. And while this is one technique for growth, you could also acquire additional intellectual properties, and diversify your marketing strategy even further.

In Part 1 of this audio workshop, you’ll hear the options business owners have when it comes to developing an intellectual property strategy for growth through leveraging, licensing and acquiring intellectual property.

In Part 2, you’ll hear how to evaluate your business and your intellectual properties so you can increase your business’s revenue and value.

How to determine the economic value of your intellectual property and how to use it to access capital
Ways to use licensing as the contractual tool to build strategic alliances and partnerships
Examples of how to leverage your intellectual property in more ways than just financial
Ways to use licensing to get a competitive position in a niche market
Online and offline strategies for acquiring products and expanding your market
Ways to use licensing to promote your products and services to create a loyal clientele
Why you’ll want to make sure your employees are covered under a work-for-hire agreement – and how to do it

Having intellectual property means you have exclusive rights to a particular product, service, process or innovation. This exclusivity gives you a significant market advantage, and in the first part of this workshop, you’ll hear how to develop a licensing strategy to accelerate your competitive advantage opportunities.

Leveraging the Commercial Value of your Intellectual Property

As economies around the world change, many opportunities emerge, especially for small-to-midsize businesses. And licensing gives business owners a new way to think about everyday products and services, and the linear way they’re usually promoted.

By unlocking the commercial value of intellectual property, you can use it to form partnerships, finance business ventures, enter new markets, and access new resources.But you should know what kind of property you have first. Unfortunately, many businesses overlook the fact that their products, services, and processes actually evolve into intellectual properties over time.

In Part 3, you’ll learn how to build a portfolio of intellectual property. You’ll get a full overview of the process from partnering with other companies to leveraging the resources of your organization.

In Part 4, you’ll learn how to “think outside the box” by using licensing to enhance the market value of your small business, obtain financing, and develop a business plan. Extracting the full value is really what leveraging is about. And you’ll hear how to manage all your intangible assets.

How to use licensing as a first step to not only forming a partnership with other companies but also a long-term merger, acquisition, or exit strategy
All about the strategic alliances and joint ventures you can make with licensing – and what to look for in the perfect partner
Key terms you’ll need to know along the way like minimum guarantee, quarterly reporting, and quality control
All the advantages “having an exclusive” affords you when it comes to licensing and a few caveats to look out for
Exactly what you need to be aware of before you sub-license to make sure everyone is on the same page
Franchising as a licensing option – and the differences between it and a licensing agreement
Why large corporations can’t always commercialize their smaller technologies – and how small businesses can use that as a huge opportunity
How to use licensing to attract investors and get a start-up up and running
Real-life examples of how licensing works

Intellectual properties are just the tip of the iceberg. What you’re really leveraging are all the resources and opportunities behind it, and in the second half of this audio workshop, you’ll learn the what and how to leverage all the money making opportunities of intellectual properties.

Licensing Leverage also includes a 57 page interactive resource guide giving you quick access to valuable licensing resources including:

Manufacturing Trade Associations
Worldwide Patent Search Engines
Available for Licensing Online Directories
Valuation, Licensing and IP Exchanges
Links to US Government Funding Sources
Sample Agreements including NDA, Deal Memo and Licensing Contracts

2010-09-20T11:04:00.000-07:00

University IP

The Billion Dollar Startup Secret

Price:        $199
Includes: 30 minute audio seminar
                32 Page workbook
                18 Page Reference Notes Workbook
              Sample Licensing Agreement
Delivery: Download or CD's and Printed Books

Download

CD's & Printed Books

Find out how to tap billions of dollars in market ready IP to launch a startup business.

Did you know there is an untapped billion dollar opportunity for startup companies? It’s called University Intellectual Property and many of the largest and most successful products and companies today were created on technologies licensed from Universities including the V-chip, Habitrol nicotine patch, Google and Cochlear implant hearing devise. With over 40,000 licensing agreements and nearly 5,000 companies spun out of University IP, startups and companies with their roots in the US university system now contribute $40 billion a year to the country’s economy.

Universities often have innovative individuals performing cutting edge research and pioneering the development of new ingenious technologies. As a result, many universities hold core patents and fundamental knowhow for breakthrough technologies. And it’s a virtual goldmine of commercial ready technologies and products just waiting for a startup company to license.

Obtaining a license from a university to its newly developed technologies allows a startup to gain early access to these technologies, and often at a price tag that is significantly lower than developing the products or technology internally. Licensing University IP will provide an introduction into this billion dollar startup opportunity:

What is University Intellectual property and how to find them in your own backyard
What type of licenses are being offered and what is the process of acquiring these university licenses
The first thing a startup MUST do before submitting a licensing proposal
Understanding some of the key licensing terms and which ones must be included in a startup agreement
How to lock up the licensing rights without a formed business
How to license the University IP for little or no upfront money
What funding sources are available and how a startup can access these funding sources
And much more....

2010-09-19T12:30:00.000-07:00

Do you have an intellectual property (patent, trademark or copyright) but don’t know what to do next? Are you a small business or entrepreneur seeking to license an Intellectual Property? This one hour phone consultation is designed to assist property owners, businesses and entrepreneurs in reviewing their IP status, evaluating licensing options, and determining what next steps are required.

Consultations require completing an IP Status and Scheduling Agenda and a Non-Disclosure Agreement prior to the phone consultation. The licensing telephone consultations are designed to focus on determine the best licensing options for your IP based on its Current Activity Status:.

Active IP: If your intellectual property is currently in the commercial marketplace (meaning there is some level of sales and marketing activity) including sales, marketing, distribution and financial. This could include business plans, sales materials, brochures, websites and other documentation.

New IP: The intellectual property is legally protected (i.e. patent, copyright or trademark) but has not been commercialized (meaning there has not been any activity to market, sell or distribute the IP). Details on the IP include images and descriptions of the product, technology or service. Brochures, websites and other documents providing information about the IP and how it works are best.

Just An Idea: The intellectual property is still in the idea stage, meaning it has not been legally protected. Details about the idea include a description of the idea, what makes it a proprietary idea, what stage if the idea (i.e. just thought about it, developed some concepts, have working prototype).

Price: $250 / hour

2010-09-01T10:58:00.000-07:00

Licensing Your Expertise

The 90 Day Cash Flow Creator

Price:    $129.00
Includes:   70 Minute Audio Workshop
                25 Page Workbook including Sample Contracts and Templates

27 Page Audio Workshop Transcription Book

Delivery: Download or CD's & Printed Books

CD's & Printed Books

Download

If you are a Consultant, Coach, Speaker, Author, Trainer or other service based business professional, you can license your Professional Expertise and create a mechanism to generate more money and take your expertise to a far wider audience than you can ever achieve single handed, with the added benefit of your businesses gaining recognition and publicity. You get to build relationship with hundreds or even thousands people you'd never meet. And that's how businesses go BIG!

Your professional knowledge or expertise is an intellectual property - I'll show you how you can turn your expertise into an intellectual property and use licensing to increase your revenues, reach more customers and expand the market for your professional services.

During this audio workshop you will learn the inside strategies, tips and techniques to unleash the money making power of your professional expertise:

How to tell if your expertise can be licensed successfully.
How to identify what expertise to turn into a licensed product.
The 4 critical elements to licensing your expertise,
How to show value for both the licensee and the end customer – and why you need to be able to do both
Creative ideas for finding licensees
All about the compensation structures you can expect from licensees –and how to know which one is best for you
All about presenting your licensing opportunity to prospects – from filling out a non-disclosure agreement to negotiating the deal
How to conduct a financial analysis of your operating expenses

It doesn’t matter if it’s sales training, personal-growth seminars or marketing systems, if you have a proprietary system or process in place, you can make money licensing it within the next 3 months – provided it meets the criteria of intellectual property. And in this audio workshop I'll show you how to make that determination and how to develop and implement a licensing plan that works for you.

There are essentially four elements necessary to prepare for licensing, and in the first part of the audio you’ll be walked through the process, from setting up an infrastructure to knowing your financial perspective.

Then once you’ve developed your method, you’ll put together a licensing strategy that includes a thorough examination of your property and your goals in order to determine the best direction to take.

And at the end of this audio workshop, you’ll also hear how to develop marketing materials using workbook examples and templates.

Other Key Points You Will Learn about Licensing Your Expertise:

The 2 options you have for legally protecting your business process or system and how to determine which one is right for you
How to determine your production and delivery costs, distribution channels, and the revenues your licensees can expect to receive
How to conduct a financial analysis of your operating expenses
All about the compensation structures you can expect from licensees – a fixed fee, annual renewal, or a hybrid of both – and how to know which one is best for you
The 4 key elements you need to properly present, identify and negotiate a licensing agreement for your business
Ways to show value for both the licensee and the end customer – and why you need to be able to do both
Creative ideas for finding licensees
All about presenting your licensing opportunity to prospects – from filling out a non-disclosure agreement to negotiating the deal

Licensing is a process, but that doesn’t mean you have to wait a long time before you start seeing results. If you follow the steps outlined in this audio, you’ll be able to develop and license your professional expertise to licensees and start making money in as little as 90 days.

Here’s what’s included in the License Your Expertise Package:

The Audio Presentation Workbook packed with helpful information, trade resources, Licensing Opportunity Profile template, licensee potential revenue model, and an Expertise Licensing Agreement that you can customize for your licensing needs.

Audio CD's with a 70 minute License Your Expertise audio workshop that will show you the inside strategies, techniques and tools to successfully licensing your expertise in 90 days or less.

Audio Presentation Transcription Book with the entire audio workshop transcribed and organized into sections so you can easily refer to it at any time.

Plus you'll also receive my monthly newsletter, Licensing4Profits, packed with the latest licensing strategies, trends and opportunities you can start using right away.