LICENSING LEVERAGE -
The Small Business Income Accelerator
Includes: 2 hour audio seminar
51 Page Audio Workshop Transcribed Book
12 Page Reference Notes Workbook
57 Page Resource Guide with Sample Licensing Agreements
Delivery: Download
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A two hour strategic focus on how to leverage your core business assets through licensing.
You may be interested in starting a new business, expanding an existing business (extending your territory or the nature of business) or improving the quality of the goods or services of your business and thereby its market position. In many situations, licensing of intellectual property rights is an effective tool for achieving these business goals.The strategic utilization of intellectual property can substantially enhance the business development and competitiveness of your business: from product development to product design, from service delivery to marketing, and from raising financial resources to exporting or expanding your business abroad through licensing or franchising.
Developing a Licensing Accelerator Strategy
Many small to mid-size business owners don’t realize they have intellectual property they can leverage. But logos, trademarks, products, processes, and services are all examples of possible intellectual properties you may already own.
Licensing this property to other companies will help you reach different markets and territories with little effort. And while this is one technique for growth, you could also acquire additional intellectual properties, and diversify your marketing strategy even further.
In Part 1 of this audio workshop, you’ll hear the options business owners have when it comes to developing an intellectual property strategy for growth through leveraging, licensing and acquiring intellectual property.
In Part 2, you’ll hear how to evaluate your business and your intellectual properties so you can increase your business’s revenue and value.
- How to determine the economic value of your intellectual property and how to use it to access capital
- Ways to use licensing as the contractual tool to build strategic alliances and partnerships
- Examples of how to leverage your intellectual property in more ways than just financial
- Ways to use licensing to get a competitive position in a niche market
- Online and offline strategies for acquiring products and expanding your market
- Ways to use licensing to promote your products and services to create a loyal clientele
- Why you’ll want to make sure your employees are covered under a work-for-hire agreement – and how to do it
Having intellectual property means you have exclusive rights to a particular product, service, process or innovation. This exclusivity gives you a significant market advantage, and in the first part of this workshop, you’ll hear how to develop a licensing strategy to accelerate your competitive advantage opportunities.
Leveraging the Commercial Value of your Intellectual Property
As economies around the world change, many opportunities emerge, especially for small-to-midsize businesses. And licensing gives business owners a new way to think about everyday products and services, and the linear way they’re usually promoted.
By unlocking the commercial value of intellectual property, you can use it to form partnerships, finance business ventures, enter new markets, and access new resources.But you should know what kind of property you have first. Unfortunately, many businesses overlook the fact that their products, services, and processes actually evolve into intellectual properties over time.
In Part 3, you’ll learn how to build a portfolio of intellectual property. You’ll get a full overview of the process from partnering with other companies to leveraging the resources of your organization.
In Part 4, you’ll learn how to “think outside the box” by using licensing to enhance the market value of your small business, obtain financing, and develop a business plan. Extracting the full value is really what leveraging is about. And you’ll hear how to manage all your intangible assets.
- How to use licensing as a first step to not only forming a partnership with other companies but also a long-term merger, acquisition, or exit strategy
- All about the strategic alliances and joint ventures you can make with licensing – and what to look for in the perfect partner
- Key terms you’ll need to know along the way like minimum guarantee, quarterly reporting, and quality control
- All the advantages “having an exclusive” affords you when it comes to licensing and a few caveats to look out for
- Exactly what you need to be aware of before you sub-license to make sure everyone is on the same page
- Franchising as a licensing option – and the differences between it and a licensing agreement
- Why large corporations can’t always commercialize their smaller technologies – and how small businesses can use that as a huge opportunity
- How to use licensing to attract investors and get a start-up up and running
- Real-life examples of how licensing works
Intellectual properties are just the tip of the iceberg. What you’re really leveraging are all the resources and opportunities behind it, and in the second half of this audio workshop, you’ll learn the what and how to leverage all the money making opportunities of intellectual properties.
Licensing Leverage also includes a 57 page interactive resource guide giving you quick access to valuable licensing resources including:
- Manufacturing Trade Associations
- Worldwide Patent Search Engines
- Available for Licensing Online Directories
- Valuation, Licensing and IP Exchanges
- Links to US Government Funding Sources
- Sample Agreements including NDA, Deal Memo and Licensing Contracts
